SO WHAT’S HAPPENING ON THE RENTAL MARKET
The latest figures on the average rent paid by new tenants in February 2026 reveal a market that is no longer moving in one direction across the UK. Instead, regional differences are becoming clearer, with some areas still seeing modest growth while others, particularly in the South, are starting to soften. Starting in Scotland, the average rent for new tenancies now stands at £1,135 per month, up 0.4% on February 2025. Northern Ireland shows a similar pattern, with rents averaging £1,072, also 0.4% higher year on year. Across northern England, the picture is mixed. The North East has an average rent of £901, a modest 0.2% increase, while Yorkshire & Humber has risen slightly faster